INTRALOT Acquires a 25% Stake in Bit8

intralot1_rhodesMere hours ago, INTRALOT announced that it will purchase a minority stake in Bit8, a Malta-based gaming platform developer. Thus, the popular Greek gaming provider will be able to integrate the latter company’s software solutions in its international product offering.

The purchase was announced during the ICE Totally Gaming conference, which is currently taking place in London. INTRALOT is to acquire a minority stake of about 25% in Bit8. It was also pointed out that the deal includes a condition that the stake might be increased at some point in future.

INTRALOT is going to integrate the Maltese supplier’s multi-vertical platform that includes a wide selection of CRM functions, analytical tools, e-wallet, account management, etc. into its catalog of international sites.

Under the agreement, INTRALOT will also work in collaboration with Bit8 on the introduction of the latter company to more than fifty different markets that the Greek gaming provider has already entered.

No official information was released on how much INTRALOT did spend on its new acquisition. Reportedly, the deal was estimated at about €30 million. However, the amount might rise, provided that the purchase proves to be successful.

Antonis Kerastaris, the current CEO of INTRALOT, stated that this deal was part of the company’s strategy to focus its attention on player management, an area that the company considers an important element for its success in future.

Mr. Kerastaris explained that once INTRALOT incorporates Bit8’s platform into its own and that of its customers, it will able to manage players’ data more easily and to provide its customers with the excellent gaming experience they deserve. In other words, the Greek company is planning to pay even more special attention to the business-to-consumer segment of the international gaming market.

Angelo Dali, chief executive officer of Bit8, stated at ICE Totally Gaming that his company will most certainly benefit from the agreement, since INTRALOT operates in a great number of international markets and will help the Maltese supplier gain more experience.

Mr. Dali pointed out that the deal is a great way for his company to achieve its number one goal – to provide its customers with the most accomplished online gaming platform via channel verticals and a comprehensive product offering.

The news about INTRALOT’s new purchase was the first major announcement made by the company since Mr. Kerastaris took over towards the end of 2014, succeeding its previous CEO Constantinos Antonopoulos.

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