Ireland-based online gambling brand Casino of Dreams announced that it would launch an affiliate program with provider of affiliate marketing services for the online casino industry Income Access. Casino of Dreams is managed by gambling operator Broadway Gaming, which won the award for the Best Bingo Affiliate at this year’s edition of the iGB Affiliate Awards.
The online casino was launched back in November 2015. The UK Gambling Commission regulates the website’s offering intended for UK-based gambling customers. The Malta Gaming Authority regulates the portion of the brand’s casino products and services aimed for players from anywhere else. Casino of Dreams is powered by Microgaming’s platform. Apart from a wide variety of slot titles, the site also offers a number of table games, with blackjack and roulette being among those. Online poker versions are also included in Casino of Dreams’ offering.
Income Access will power the online casino brand’s affiliate program by means of its affiliate management software, which has already been preferred by quite a number of gambling companies. What is more, affiliate managers will be able to optimize the acquisition of new players by means of Income Access’ Ad Serving tool, which will give them the chance to develop efficient targeting strategies.
Commenting on their partnership with Income Access, Rob McCarthy, Affiliate Manager at Broadway Gaming, said that they have strived to introduce a website that offers players the best possible experience in a “fun, engaging environment.” He further noted that with Income Access’ support and expertise in the industry, their affiliate program will prove to be a “high-converting success” for both Casino of Dreams and its affiliates.
Mr. McCarthy has just won the Best Bingo Affiliate Manager Award at this year’s iGB Affiliate Awards, which took place last week in London. He will be in charge of the online casino brand’s affiliate program.
Income Access CEO and founder Nicky Senyard said that they are really excited about the launch of that latest affiliate program and the integration of their ad serving tool and related software. The executive added that they are looking forward to using their technology to support the new brand in its journey towards establishing itself in the “online casino vertical.”
