Renée is an Affiliate Program Manager at Rewards Affiliates. She has been in the iGaming business for almost eleven years now and has quite a lot of knowledge about the industry, where it has been, and how it would develop in future. Renée spent a few minutes with CasinoNewsDaily at Rewards Affiliates’ booth at the LAC and we talked briefly about their brands, the conference and the future of the online gambling industry.
First things first, introduce yourself, please.
My name is Renée. I’m Affiliate Program Manager at Rewards Affiliates and I’ve been here for nearly 11 years.
Could you tells us a little more about your program and the brands you’ve been working with?
We’ve been around since 2000. We started off with just Blackjack Ballroom Casino and Strike It Lucky Casino, and now we’ve got 29 brands. Over the years, we’ve bought out companies and we’ve taken over other companies, so we’ve all merged together. All our brands are powered by Microgaming. Eight of them are available on mobile.
What do you think an affiliate should offer in order to make visitors come back?
I think you need to have something on your site that they have to come back for like fresh content. I think a really good thing for affiliate sites are the XML feeds because people can subscribe and if you just send them a tiny snippet, then they will go “OK, I wanna read more about that” and will just visit your site again and again.
Have you been at the LAC before?
I’ve been coming to the LAC for seven or eight years.
Do events like this one help your business?
I think so, yes.
In what way?
For example, a lot of the affiliate managers know each other and when an affiliate manager decides to become an affiliate, then because they have that relationship already established, it makes it much easier to work with. And, of course, I, as an affiliate manager, would want to work with you because I know you. That’s just an example. I think networking is just so important for our industry because we are usually all online. Nobody really sees each other face-to-face and having a few days to connect and talk, it’s great.
So, I think that the networking part of events like this is what makes them good for the business.
One last question. Where do you see the industry in five year from now?
I don’t know. It’s so hard to answer this question. I would really like to see more regulation, so that we can open everything up. I would really love the US to come back. I don’t think it’s going to happen but that would be my hope for the next five years.
And I think that in the next five years everything will become more mobile-focused.
