Online casino brand Mr Green is set to go live on the Playtech Open Platform. It was announced that the rapidly growing brand will introduce a selection of Playtech-developed gaming titles in the weeks to come.
At first, the gambling website will roll out some of the most popular games for both desktop and mobile produced by the software developer. More titles will be added gradually.
Generally speaking, the Playtech Open Platform is a powerful solution that offers business intelligence capabilities and a number of bonusing tools. It also allows gambling operators one-time integration and offers them access to more than 600 in-house games as well as to a wide selection of ones developed by more than 20 of the world’s most popular third-party gaming suppliers, with IGT, Inspired, and Scientific Games being few of those. Gambling operators Gala Coral, Ladbrokes, and bet365 are only few of the customers that have opted for the Playtech Open Platform.
Commenting on the latest announcement, Playtech COO Shimon Akad said that they are delighted to welcome Mr Green as the newest online casino brand to opt for the Open Platform. According to Mr. Akad, being a rapidly growing brand, Mr Green will most certainly benefit from the access it is given to Playtech’s comprehensive portfolio of gaming titles. The official also pointed out that his company has big plans for the platform and the gaming content it features in line with their omni-channel approach and across all its markets of interest, with the Scandinavian one being among those.
Mr Green CEO Bo Wänghammar noted that his company has a “pronounced focus” on large regulated online gaming markets and that Playtech’s presence in the UK, one of Mr Green’s target markets, is very strong. The executive said that the collaboration between Mr Green and Playtech would prove to be a great match and will allow for Playtech games to be set in the online casino brand’s award-winning experience.
Last year, Mr Green generated overall revenue of SEK792.6 million, up 20.3% as compared to the results posted for 2014. The company attributed the increase to the fact that its offering has been adapted to different geographic markets, which has imminently resulted in an expansion of its customer base.
