SeanieMac Confirms New Platform Launch

Following a closure of its online betting service with former partner Boylesports, Irish gambling operator SeanieMac has announced that it would go live with a new gaming platform this August.

SeanieMac stopped the provision of betting options on its old platform on April 1. The independent gaming company explained that all customers that have any funds in their accounts will be returned their money to the card they had registered upon signing up in due time time and manner.

SeanieMac has also confirmed that it is currently working on its new platform together with fellow online gambling brand ApolloBet. Once launched, it would offer gambling customers a number of gambling options, enhanced odds, free bets, rewards, and many more. The Irish gaming operator has pointed out that its new website would operate absolutely independently from former partner Boylesports.

It was in March 2016 when SeanieMac completed its merger with ApolloBet, thus consolidating its more than 50,000 customers with its partner’s 60,000 customers under a single trading platform. Following the necessary regulatory checks and approvals, the said consolidation was completed in the last days of March.

The Irish gambling operator has said that the merger was a necessary step as it would allow both SeanieMac and ApolloBet to accelerate their projections for further growth in the medium to long term.

Earlier this week, the two gambling operators announced that they have become the latest to join the roster of companies to be supporting the British Horseracing Authority’s Authorised Betting Partner program. Under the terms of their agreement with the racing authority, the two operators would receive preferential treatment when striking commercial deals with various UK-based racetrack operators.

In addition to this, SeanieMac has signed an agreement with the Jockey Club, known to be the largest UK racing commercial entity. Under the terms of the deal, SeanieMac is to sponsor 40 full race meetings over the course of the next several months, thus reaching millions of viewers and racing fans from around Europe. The operator has commented that the sponsorship deal would give it the opportunity to promote its brand and reach a broader audience in a bid to increase its online gambling customer base.

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