Bosnia and Herzegovina-based provider of products and services for the gambling industry NSoft announced that it has signed a content distribution partnership with London-based fellow supplier iSoftBet. Under the deal, NSoft will be able to expand into Western European regulated online gaming markets and iSoftBet, in turn, will grow its reach to Eastern European and African gambling customers.
NSoft was established as a software supplier for the land-based gambling industry. The company quickly established itself as a leading provider in its domestic market and gradually expanded its presence to other Eastern European markets as well as African ones. Apart from growing its retail operations, it has also focused its attention on establishing a successful online division for the provision of gambling solutions across multiple channels.
As a result, the company launched its SEVEN Platform. Basically, the platform in question makes betting products available across all channels and facilitates operators in managing all segments they operate in. The solution was first introduced during this year’s edition of ICE Totally Gaming. NSoft also debuted the Lucky X draw-based game as well as Virtual Horse and Greyhound Races.
The provider said that it considers its latest partnership with iSoftBet a particularly important milestone in its development and growth. Under the terms of the deal, the London-based supplier has integrated Nsoft’s Lucky Six draw-based game as well as other popular titles into its Game Aggregation Platform, thus making the titles available to gambling companies operating in the UK, Spain, Denmark, Italy, and Portugal.
iSoftBet will also benefit from the partnership as the company will see its product offering integrated into NSoft’s SEVEN Platform and will thus become available to gambling customers from Eastern Europe and Africa.
iSoftBet offers wide variety of slots, including branded content from popular film and TV studios, and other casino games. The company’s product offering is available across multiple channels and meets the necessary regulatory and general industry standards. Prior to signing a partnership agreement with NSoft, the supplier inked a similar contract with Australia’s Ainsworth Game Technology for the addition of content by the latter to its Game Aggregation Platform.
