GAN plc (recently re-branded from GameAccount Network) announced that it has further extended its presence in the United States by partnering with yet another major US commercial casino operator. The UK-based company specializes in the provision of B2B online gambling tools and related content.
GAN said that under the terms of its latest partnership agreement, it will provide its new B2B customer with its Simulated Gaming social gaming solution. The supplier said that it has been selected by the unnamed casino operator after a comprehensive diligence process and due to its proven capabilities to deliver real money and recreational gaming experience from a single platform and to create dedicated websites/mobile apps that can be integrated into its clients’ on-property casino management systems and loyalty programs.
As usual, GAN did not reveal the identity of its latest customer. More information about the major casino operator to have been attracted as a Simulated Gaming user will be revealed once the necessary commercial and regulatory approvals are granted.
What could be said about the unnamed casino company is that it has become GAN’s thirteenth client in the US and the fifth one to have been secured over the span of the current calendar year. The gaming supplier has signed similar partnership agreements with several major tribal casino operators over the past several months.
GAN said in a statement that integration of the Simulated Gaming solution into the casino company’s on-property rewards program is expected to be finalized towards the end of the year.
Commenting on the newly penned deal, GAN CEO Dermot Smurfit said that it demonstrates his company’s continued appeal to US clients as a B2B supplier that provides comprehensive selection of technology tools and solutions and does not compete with its own online customers like casino equipment manufacturers that manage their own B2C social casinos.
Generally speaking, the Simulated Gaming solution has been designed to cater to US-based brick-and-mortar casinos. It offers its clients’ players social gaming experience across multiple channels, with those being desktop, mobile and VR. In addition, gambling customers at casinos are given the chance to play more than 200 slot and table games, including poker, gin rummy, poker dice, and many more.
