Oulala.com, the popular provider of daily fantasy sports, has inked a partnership agreement with Game Interaction Group Ltd. and now, it is to become available on the Italian market.
The Managing Director of OulalaGames, Benjamin Carlotti, commented on the latest accomplishment the company has achieved and said that entering the Italian market was the most logical step Oulala could have taken. The Italian daily fantasy sports segment still seems largely untapped, but Italian fans are expected to embrace the opportunity to take advantage of the products available at Oulala portfolio.
Mr. Carlotti went on to say that Oulala was pleased to sign a binding agreement with Game Interaction Group as it considers it a prominent partner. He added that apart from being Oulala’s official partner in Italy, Game Interaction Group was about to help them popularize their products and services throughout the other European countries.
The CEO of Game Interaction Group, Francesco Arena, also commented on the partnership with Oulala. He said that daily fantasy sports were an emerging industry in Europe and remained hopeful that European and Italian players, in particular, will be excited to try the new products added to the existing platform.
He concluded that according to Game Interaction Group officials, Oulala was the best daily fantasy football platform in the industry as it offers unparalleled experience by providing players with the features and functionalities they need for practicing their passion.
Currently, Oulala is the daily fantasy sports operator of Leicester City, last season’s Premier League champion. It is also worthy of mentioning that the partnership between Oulala and the Foxes was the first white label partnership between a football club and a daily fantasy sports operator ever. In addition, Oulala is expected to become the first daily fantasy sports operator awarded a skill game license by the Maltese Gaming Commission.
The news about Oulala’s expansion to Italy came a few weeks after it introduced its real money platform to Australian and Indian customers. That move was a part of the well-thought-out strategy related to becoming a leading provider of daily fantasy sports on a global scale.
As for Game Interaction Group, the company has been on the market for two years now. It features a sportsbook, online and offline affiliates as well as a player management platform. It also holds a license for providing its services on Italian soil.
