B2B supplier of online gambling solutions GAN plc today announced the launch of the Lady Luck social casino brand for the newly established online gaming division of US-based casino operator Isle of Capri Casinos, Inc. The casino company has been revealed as GAN’s largest US client to deploy the provider’s Simulated Gaming solution.
Isle of Capri currently manages 14 casino venues across the States. Its properties feature more than 12,000 electronic gaming devices and 300 table games. The company annually engages with an approximate of 1.5 million casino customers. Isle of Capri’s partnership with GAN and the launch of the Lady Luck brand allows the operator to enter the emerging social casino market by deploying one of the most highly preferred tools within the industry.
Developed specifically for brick-and-mortar US casinos, the Simulated Gaming solution provides social gaming experience across multiple channels, including desktop, mobile, and virtual reality. It features more than 200 slots and table games, with some of these being poker, gin rummy, and blackjack.
The Lady Luck social casino brand was launched on July 25. Counterpart mobile apps for Apple and Android devices were rolled out shortly after, with those taking several months to be custom-developed by GAN in order to meet all the necessary multi-property requirements posed by the casino operator. Isle of Capri is set to introduce the Lady Luck Solitaire skill-based mobile game in the months to come in a bid to further support its user acquisition marketing.
Commenting on the latest announcement, GAN CEO Dermot Smurfit said that they have worked closely together with Isle of Capri to bring the latter’s widely popular Lady Luck brand online. The executive further explained that the new social casino brand has been built on the bedrock of GAN’s real-money online gambling platform and in a manner that would best serve the needs of Isle of Capri’s existing customer base.
Isle of Capri Casinos CEO Eric Hausler commented that the rapidly growing social casino market offers his company the opportunity to bring to life its Lady Luck brand across new channels, thus broadening its demographic appeal. The official also pointed out that they have opted for GAN’s Simulated Gaming due to the supplier’s specialized B2B focus and capability to deliver an attractive social casino product.
