Gala Coral has recently rolled out a Coral Vegas gaming app and shortly after, company representatives announced the launch of a new advertising campaign aimed at popularising the app and boosting its coverage.
The name of the campaign is “Electrifying” and it is scheduled to be on air for three months. The ad features the Electric Tiger, which is the latest addition to Coral Vegas portfolio.
Gala Coral officials also revealed that the new advertising campaign will be a multi-channel one. It has been developed by two leading industry agencies the Newcastle-based Cravens and the Moving Picture Company, headquartered in Soho.
The ad is to be introduced to the audience right after the game between Sunderland and Everton that kicks off tonight at the Stadium of Light and is to be broadcasted on SkySports.
As mentioned earlier, “Electrifying” is a multi-channel advertising campaign, so it will be launched through cinemas, a number of UK broadcasters and online media platforms.
Gala Coral representatives commented on the ad launch and said that there were some few key features that set their advertising campaign apart from the ones typical for the gambling business. In a first place, this was their intention to create a campaign that would arrange viewers’ attention and second, they wanted to roll out an ad that would have a positive impact on the audience.
Paul Corson, a Head of Advertising for Gala Coral, commented on tonight’s advertisement launch. He said that the end product has achieved its goal to reflect the slick design and user-friendly features of the Gala app. He also added that the company was going to focus on developing Coral Vegas and making it its main casino product available for mobile devices. He also added that new titles were going to be added to Coral Vegas on a regular basis.
In addition, players who download and install the app will have the flexibility to play and withdraw their winnings at any time, from any location due to the multi-channel Connect card, which cannot be found with any other gambling provider. The Connect card can be used across all channels and it enables customers to play online and collect their winnings at one of the 1875 land-based Coral shops.
The Managing Director of Cravens, Phil Coverdale, also commented on the ad the company developed in collaboration with MPC and said he was convinced the message the advertising campaign was trying to convey was impossible to ignore. In conclusion, he said that the new campaign was the best way to announce Coral Vegas’ presence on the market.
