B2B and B2C provider of online gaming and sports betting options GVC Holdings announced that it has signed an important supply deal that would diversify its casino offering delivered to customers from the Spanish, Belgian, and Bulgarian regulated markets.
Under the above-mentioned agreement, a selection of Microgaming Quickfire’s online casino games will go live with the operator’s bwin, partypoker, and partycasino brands in Spain, Belgium, and Bulgaria. GVC Holdings added the three websites to its offering as part of the £1.1-billion deal to acquire fellow gambling company bwin.party. The transaction was completed on February 1, 2016.
bwin, partypoker, and partycasino players will be presented with 50 of the most popular online casino titles on Microgaming’s Quickfire platform. The new games will be integrated with GVC Holdings’ own gaming platform and are expected to be launched in the weeks to come. Player favorites like Football Star, Hitman, and Tomb Raider will be among those to become available on the above-mentioned three gambling websites.
The gaming group pointed out that the deal comes as part of its strategy to provide gambling customers from regulated markets with breadth and diversify of the casino products offered.
Commenting on the latest announcement, GVC Holdings Chief Product Officer Liron Snir said that the Microgaming Quickfire supply deal is really important to them as it will result in the company enriching the quality of titles offered to Spanish, Belgian, and Bulgarian players. The official further noted that sealing an agreement with an established supplier as Microgaming indisputably comes as “a major boost” to GVC Holdings’ position in the above-mentioned key markets.
Loraine Schoevers, Director of Prima Networks, a company known to be part of the Microgaming group, commented that they are delighted with the latest deal signed and with the opportunity to supply bwin.party’s brands in Spain, Belgium, and Bulgaria with their quality online slot titles. According to the executive, the partnership will be equally beneficial for all parties involved, including players within the three regulated markets as they are set to be presented with diversified online casino experience very soon.
