Armenia-based provider of multi-channel solutions for the gambling industry Digitain today announced that it has partnered major Spanish supplier Mediatech Solutions. Under the terms of the deal, Digitain will integrate its sportsbook into its new partner’s IRIS omni-channel platform. The move will make the product available to Mediatech Solutions’ network of both land-based and online gaming operators.
Digitain’s sports betting product currently provides odds on 65 sports, takes in 7,500 different leagues, and includes 3,000 international sports betting markets. The sportsbook also covers more than 26,000 live sports events every month.
Operating in different languages and including multiple currencies, the product can easily be integrated into any existing platform through API integration. This allows for cash-out functions, both pre-match and in-play ones, and wagering bonuses to be fully taken advantage of.
Commenting on the recently secured deal, Digitain CEO Suren Khachatryan said that it will prove to be beneficial to both parties and all the operators that will deploy their sportsbook and its innovative features in future. The executive further explained that the combination of their product and Mediatech Solutions’ IRIS platform is one particularly suitable for small online businesses but is also relevant to larger operators that want to boost their sports betting offering in a manner that would help their software development teams focus more of their attention on marketing initiatives, acquisition of a larger customers base, and player retention.
Jessica Ordovas, CEO and Founder of Mediatech Solutions, added that the implementation of an omni-channel strategy is a must in the highly competitive gambling industry and that operators are well-aware of that fact. However, according to her, most of them are not sure how to approach the matter.
Of Digitain’s sportsbook, Ms. Ordovas said that the product is among the best currently offered and that it will certainly facilitate their clients’ transition from land-based to online offering in a manner that their players expect.
Being an omni-channel provider of gambling products and services, Mediatech Solutions has been working with top-tier international operators. The supplier has designed its IRIS platform, which, too, has omni-channel functions, so as to make it easier for gambling companies to centralize player- and monetary-related activities and to provide that same companies with a set of both tools and engaging content so as to attract and retain a larger amount of gambling customers.
