Online gambling operator/provider of B2B services for the industry GVC Holdings has inked another multi-year content distribution deal to deliver on its strategy to expand its online casino offering. Under the most recent agreement signed, the company will go live with 40 slot and table game titles developed by UK-based game developer Realistic Games.
The games are expected to be launched later this month. Under the terms of the deal, the content will initially go live with bwin, a brand GVC Holdings came into possession of earlier this year as part of the acquisition of fellow operator bwin.party. It is also important to note that the titles will be available on both bwin’s .com website as well as on its nationally regulated ones. GVC Holdings’ brands will also have their offering boosted with Realistic Games content later on. The deal allows for B2B partners of the Isle of Man gambling group to take advantage of the gaming titles, as well.
Popular three- and five-reel slots, such as Super Graphics Upside Down and Fireworks, will be available to GVC Holding’s gambling customers from later this month on. Market leading table game titles like different roulette and blackjack variants are also included in the content distribution deal. The content is expected to be integrated into GVC Holdings’ platform without any significant effort.
Liron Snir, Chief Product Officer at the gambling operator, commented that the latest announcement is another indication of their commitment to keep on improving the quality and diversity of content offered to their players as well as B2B clients. With Realistic Games being a prolific and reputed game maker, they feel particularly excited with the opportunity to launch their blackjack and roulette titles for the mobile channel for the very first time.
Realistic Games CEO Andy Harris noted that it is a great rarity to be signing a deal of this scale and that they are thrilled to be working with GVC Holdings, with the company being known as one of the leaders in the provision of both B2C and B2B options. According to Mr. Harris, the operator’s team shares their own vision of how the quality of a given product impacts revenues significantly. The executive expressed confidence that the collaboration will be beneficial to both parties.
