Online gambling operator Betfair has added Cash Out Roulette, an innovative product developed by start-up online casino game studio Be The House, to its catalog of product offering.
The new game has been promoted as one aimed to change the way roulette is played. Generally speaking, apart from the traditional single-spin roulette option, the new product provides players with the chance to bet on consecutive spins. In other words, any player will be allowed to place their bets on various outcomes like 5 red numbers in the next 10 spins, 15 black numbers in the next 25 spins, etc.
Be The House has explained that both operators and players will benefit from its new game in various ways. From operators’ side, they will be able increase their customer base and to secure longer sessions with their players. As for gambling customers themselves, they will enjoy more opportunities for higher payouts, for controlling their volatility, and for cashing out anytime during a multi-spin bet.
Betfair is the first gambling operator to be offering the Cash Out Roulette game. However, Be The House has pointed out that it has been working with a number of other leading gambling operators and that the game will be launched with those over the next several months.
Commenting on the recent launch, Be The House CEO and Co-Founder Seth Freedman said that they believe their game represents the “most ground-breaking development” in roulette’s history. Mr. Freedman further noted that when doing a research for a new book he was planning to write, he was surprised to learn that roulette was practically over after every single spin.
Talking about their Cash Out Roulette product, he added that it will not cannibalize players who like playing traditional roulette, but will only provide them with another gaming option.
Of their partnership with Betfair, the official said that they are delighted to have joined forces with the major gambling operator. The Cash Out Roulette has been welcomed extremely positively and Mr. Freedman believes that they have come up with a product that will certainly change the way roulette is played for good.
Be The House was established in 2014 by Mr. Freedman and his partner Andrew Woolfson. The two joined forces to exploit and materialize the Cash Out Roulette concept into an actual game.
