B2B provider of sports betting solutions Kambi Group and lottery vendor NOVOMATIC Lottery Solutions have joined forces for the creation of a co-branded omni-channel sports betting and lottery product intended for international lottery operators.
The solution will help NOVOMATIC Lottery Solutions respond to the growing demand for offering that is available across all channels, particularly on desktop and mobile. For that purpose, the company has decided to combine its well-recognized lottery platform with its new partner’s powerful sports betting service.
Integration of NOVOMATIC Lottery Solutions and Kambi’s services is expected to be completed any time now and the companies are set to showcase the fruit of their collaboration at this year’s World Lottery Summit. Bustling Asia-Pacific metropolis Singapore will host one of the most important lottery shows to take place throughout the year. Integrated hotel and casino resort Marina Bay Sands will open its doors for delegates to the conference and exhibition event from November 6-9.
The co-branded service developed by the two leading gambling providers will be promoted as ‘NLS Sports Betting – Powered by Kambi.’
Commenting on the latest announcement, Kambi CEO Kristian Nylén noted that the combined solution will offer government regulated lottery operators the chance to improve significantly their offering across all channels. The executive also added that they are really excited with their collaboration as they see NOVOMATIC Lottery Solutions as a partner that shares their vision for innovation and growth in the lottery sector.
Frank Cecchini, CEO of NOVOMATIC Lottery Solutions, commented that the partnership came as part of their philosophy that the combination of two innovative products may support operators in delivering “world beating performance” in a highly competitive industry.
NOVOMATIC Lottery Solutions is part of the NOVOMATIC Group. With annual revenue of more than $4 billion and presence in over 80 countries, the group is one of the leaders in the provision of products and services for different segments within the gambling industry. Its subsidiary, NOVOMATIC Lottery Solutions, was formed in 2014 as a result from the acquisition of Iceland-based lottery supplier Betware.
As for Kambi, it provides B2B sports betting services to international operators. It annually covers over 300,000 pre-match and 165,000 live betting events, with those including 65 sports from different parts of the world.
