Leading UK gambling operator Coral has announced that it has gone live with Betradar’s Virtual Sports. The supplier’s virtual sports betting content is now available to Coral customers across the operator’s retail network and online division.
The UK betting giant has joined more than 50 other international operators to have opted for Betradar’s Virtual Sports offering. Betting customers are thus offered the chance to place wagers on virtual football, tennis, basketball, horse racing, and dog racing events. Offering has been adapted in a manner that imitates actual competition formats from around the world.
What is more, events taking place within the Virtual Sports solution are based on actual statistics from sports events to further maximize experience for customers. Realistic odds on all main markets are also contributing to the Virtual Sports products’ main goal to attract the attention of a wider base of international bettors.
Commenting on the latest content distribution deal sealed, Coral Sportsbook Director Keith O’Loughlin explained that Betradar’s rapid growth and innovative products have been instrumental to his company’s decision to opt for the Virtual Sports titles. The official added that they are happy with the opportunity to provide their bettors with utterly realistic experience.
Neale Deeley, Managing Director of Betradar, noted that they are delighted to partner with an operator that has been recognized as one of the leaders in the provision of sports betting and gaming services.
This has not been the first time when the two companies have partnered for distributing quality gambling experience to customers. In 2014, Betradar launched its Live Channel solution in Coral’s land-based betting shops. Rolled out in 2013, the supplier’s live sports offering combined live odds, statistics, and streaming from some of the biggest sports events taking place at a time on a single screen.
Betradar is part of the larger Sportradar Group. Headquartered in St. Gallen, Switzerland, the corporation manages offices in more than 30 locations in different parts of the world and employs over 1,650 people at those. It specializes in the collection and analysis of sports data, which, among other things, is then leveraged to create offering that benefits international operators in attracting a wider customer base and customers by providing them with innovative gambling experience.
