Sports betting technology and software company Kambi has become the exclusive supplier of this type of products of Mexico’s PlayCity casino brand. Under a deal the provider and PlayCity’s parent Apuestas Internacionales S.A. de C.V. finalized on Thursday, Kambi would supply self-service betting terminals, over-the-counter betting services, and online gambling services to the casino brand.
The agreement came as an extension to the two parties’ existing partnership. Last summer, two PlayCity gambling venues went live with Kambi products as part of what had been announced as a “proof of concept” period. On Thursday, officials for the provider said that the said period proved to be successful and that its products will be launched across PlayCity’s whole network as well as online.
PlayCity operates as many as 17 casinos across Mexico. Of these, five have already gone live with Kambi’s products, the other 12 are set to launch sports betting offering by the end of next year’s first quarter. As mentioned above, the sports betting supplier will also provide PlayCity’s online and mobile channels with its offering.
Commenting on the announcement, Kambi CEO Kristian Nylén said that his company has had a successful year so far. He further elaborated that the latest deal was another indication of Kambi’s capabilities to successfully and seamlessly translate its online offering into the retail channel. The executive expressed delight with PlayCity’s decision to expand their existing partnership and to have their products not only in their whole land-based network but also online.
News about Kambi’s extended partnership with PlayCity came shortly after it became clear that Spanish gambling operator Luckia has replaced the company with SBTech as its exclusive sports betting supplier.
Online gambling is not strictly prohibited in Mexico but there is also no regulatory framework that legalizes this type of gambling services. A legislation dwelling on the matter was introduced and passed by the country’s Lower House. Although many believed that the bill would be fast-tracked and signed into law quickly, no further action has been taken since then. Recent media reports have suggested that the proposed legislation may be considered during the current legislative session, with the Legislature due to adjourn on December 15.
