iGB Affiliate, the organizer of dedicated online gambling affiliate conferences and exhibitions, has revealed that a new conference format will be introduced for its upcoming London event.
The London Affiliate Conference and the Financial Partners Expo are set to take place together on February 9-12. It has recently been announced that the world’s largest iGaming affiliate event will change host venue and will take place at ExCeL London, immediately after the ICE Totally Gaming show.
For the very first time, the LAC and FPE conference rooms will not be divided depending on industries. Conferences will instead take place into “themed tracks” over the course of two days. As iGB Affiliate has promised, conference sessions will be led by experienced speakers and moderators and will encompass topics that will address specific challenges affiliates are facing within the industry.
The two conference days will feature three themes each. On the first day, February 10, affiliates will be able to broaden their knowledge regarding important business tools and SEO strategies, and to gain insights into the finance industry.
The second day, February 11, will be dedicated to topics related to paid media, more SEO strategies, and social media as an overall performance boosting tool.
Commenting on the new conference format, iGaming Business Head of Operations Shona ODonnell said that they want provide LAC 2017 attendees with conference experience that will feature interactive and practical examples, among other things. Thus, delegates will be able to leave the event with lessons that they can apply in their own operations.
Ms. ODonnell further noted that given the fact industry experts will be sharing wisdom, the conference rooms have the excellent chance to turn into the heart of the upcoming affiliate event.
The LAC 2017 is expected to be attended by over 5,000 delegates and exhibitors from all around the world. It was, in fact, the growing interest in the event that necessitated the change of venue. The LAC has been held at Olympia London over the past several years.
Aside from the LAC, AAC, and BAC in London, Amsterdam, and Berlin, iGB Affiliate will organize one more dedicated affiliate show in 2017, as it has been announced earlier this year. With the rapidly expanding Nordic iGaming market, organizers have deemed it fair to create a conference for Nordic-facing affiliates. The Nordic Affiliate Conference is set to place on April 7 in Stockholm, Sweden.
