PokerStars owner Rational Group announced the appointment of Bo Wänghammar as Managing Director of the company’s online casino business. Mr. Wänghammar will assume his new role on February 1.
PokerStars Casino, or Rational Group’s casino business, was launched in early 2016. Being its head, Mr. Wänghammar will be charged with the responsibility to oversee the division’s development and performance.
PokerStars Casino’s new Managing Director boasts years of experience in the iGaming industry. He has held a number of senior management positions in some of the fastest growing operators in the sector. He has most recently served as Business Development Director at Swedish gambling holding Mr Green & Co AB. Prior to that, he had led the aforementioned company’s online casino operating business Mr Green Ltd. He had also previously been employed at bwin.party again holding management positions.
Since launching its casino and sports betting businesses, Rational Group has put a lot of effort to promote, popularize, and thus grow the new brands. Placing an industry veteran at the helm of its casino operations came as another indication to the gambling group’s determination to grow its business into the casino segment.
Commenting on his appointment, Mr. Wänghammar said that he is looking forward to leading PokerStars Casino to its next level of growth.
For customer acquisition and retention purposes, PokerStars Casino has recently launched a proprietary progressive mega jackpot, thus becoming the first iGaming operator to offer its own slot with a minimum jackpot of $1 million.
In its third-quarter financial report, Amaya Inc., owner of Rational Group, said that its casino and sports betting divisions accounted for 24% of total revenue. In comparison, the two businesses held a 15% revenue share during the same period a year earlier. Amaya’s total revenue amounted to $270.8 million in the third quarter of 2016, up 9.5% from the same three months of 2015.
While the Rational Group is ramping up efforts to grow its casino and sports betting divisions, its poker business is still holding the largest share in the global online poker market. In 2016, the PokerStars brand left the still-not-regulated Slovenian iGaming market and entered the recently regulated Portuguese market, where it enjoyed warm welcoming from local players, as traffic numbers showed.