partypoker’s team of ambassadors has become more and more clustered with poker celebrities recently and Norway’s Johnny Lodden is now joining the poker brand’s team of ambassadors to promote it across the Nordics and the rest of the world.
Despite his young age, the 31-year-old player can easily be called a poker legend. He started playing poker when he was just 16. Playing under the ‘bad_ip’ screen name, Lodden had already established himself as a feared opponent when online poker boomed back in the mid-2000s. He made himself one of the most profitable online players at the time. He himself attributed his success back then to his aggressive style of play.
Lodden was, in fact, among those fine representatives of Scandinavian poker that introduced what could be described as the power of the Nordics to the rest of the poker world. The Norwegian poker pro was part of a group of several Scandinavian players who traveled around Europe playing live and online and wowing the poker community.
As online poker gained popularity and players gained experience, things got a bit difficult for Lodden. He went broke several times due to his aggressive style and urge for the game. However, the player has said in different interviews that the poker community had never let him down and had backed him when he was in need of backing.
Joining partypoker’s Team Pros, Lodden will now be charged with the responsible task to promote the brand across Scandinavia and the rest of the world. The player will first appear in his new role in the upcoming partypoker MILLIONS live tournament, set to take place on April 16-23 at Dusk Till Dawn in Nottingham, the UK. The event will feature a guaranteed prize pool of £6 million and the winner will scoop £1 million.
Although his name is better known for his online poker activity, Lodden is no stranger to the world of live poker. The player now has more than $2.6 million in live tournament earnings. A quick look at his Hendon Mob profile shows that he had 22 EPT Main Event in-the-money finishes, more than any other player. He did not won any of the events, but came very close to doing so several times. In 2013, he took 3rd place in the EPT Season 9 Grand Final €10,600 Main Event for his career’s best live cash of €467,000.
Commenting on him joining the poker operator’s ambassadors team, Lodden said that he is honored to become part of a company that “believes in their poker product and their mission.”
The player’s own mission to popularize partypoker in the Nordics will be supported by Thomas Udness, who has been appointed as the operator’s Head of Nordic Markets. Former PokerStars Country Manager for Norway, Finland, and Iceland, Udness certainly has the knowledge and experience needed to promote the partypoker brand in the region.