Bodog to Sponsor H2 Poker Club to Consolidate Presence in Brazil’s Gambling Market

Online gambling brand Bodog announced that it has become sponsor of The H2 Poker Club in São Paulo, Brazil as part of its effort to promote its offering to Brazilian gambling customers.

The H2 is known to be the South American country’s largest poker venue. Under the deal between the involved parties, Bodog will launch a branded lounge within the club to present local poker players with authentic Bodog experience. Bodog Poker, the operator’s poker division, has already launched a related media campaign. The Bodog Lounge is scheduled to open doors this summer.

Commenting on the sponsorship agreement, H2 Club Marketing Coordinator Luana Bran said that they are happy to be welcoming a globally known brand as their new sponsor and that their partnership will certainly be beneficial to both parties and will help them consolidate their position in the Brazilian gambling market.

The provision of gambling services is a complicated issue in Brazil. The country’s obsolete gambling laws limit the local market to very few legal options. It is also important to note that the status quo has remained in place for more than seven decades now. But it may change at any point in future, as Brazilian lawmakers have been considering the legalization of online gambling, land-based casinos, and other gambling options for several years now.

Both chambers of the country’s National Congress have presented bills on the matter with those requiring not that much more to be signed into laws. According to some insiders, this may happen by the end of the year. Others believe that any action on the matter should not be expected before Brazil’s general election, set to take place in October 2018.

Industry experts have called Brazil a sleeping giant in relation to its huge potential to turn into the world’s largest regulated market. According to a report by the country’s Legal Gaming Institute (Instituto de Jogo Legal – IJL), revenue of around R$20 billion ($6.4 billion) is annually generated from unauthorized gambling services.

Brazil’s potential as well as the potential of the whole Latin American region has already been spotted by some of the world’s major gambling brands, Bodog being among those. It was in February 2017 when the operator announced that its services will become available to players from 16 Central and South American countries. Prior to its major Latin American expansion effort, Bodog and its sister brand Bovada were offering their services in the US, Canada, Vietnam, and China.

Bodog’s Poker, Casino, and Sports brands opened their online parlors for Brazilian players in mid-February. As mentioned above, the operator has also been reaching potential customers through a special marketing campaign.

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