Brazilian Actor Bruno Gagliasso Joins partypoker’s Brand Ambassadors Ranks

Major poker operator partypoker has recruited Brazilian superstar Bruno Gagliasso as its latest brand ambassador in a bid to promote its activity in Brazil and the Latin American region. Gagliasso is joining poker pro Joao Pires Simao as a representative of the poker brand for his homeland.

Simao joined the operator’s ambassadors team last winter. He is known for playing both online and live, earning more than $800,000 in live tournament winnings.

As for the Brazilian actor, he has become popular in his homeland for starring in various TV shows and movies as well as for his theatrical performances. As a partypoker brand ambassador, he will be charged with the task to promote the brand by participating in LIVE events across Latin America and in online tournaments and cash games. Gagliasso is expected to take part in the weekly Sunday Title Fight with a guaranteed prize pool of $300,000.

Commenting on his new endeavor, the popular actor revealed that he has actually been playing poker for quite some time now and that he is happy to represent the partypoker brand alongside Simao.

Recruiting a pop-culture star to promote the poker brand’s activities, both online and live ones, in Brazil is indicative of partypoker’s interest in the country’s market. Gambling is illegal in the South American country with very few exceptions. However, this may change soon as Brazilian lawmakers have been discussing the legalization of various forms of gambling, thus expanding the local industry and opening it for international operators.

Several gambling bills have been considered over the past several years, some making significant progress; others dying shortly after being introduced. However, the mere fact that the matter has been discussed is a proof enough that lawmakers are ready to eventually change the status quo that has been maintained for over seven decades now.

Partypoker has been one of the many major gambling brands to have shown interest in Brazil’s market and Latin America as a whole. Here it is also important to note that Brazil is not the only country in the region where new gambling laws are discussed. Growing demand for different gambling options and the possibility of regulatory changes to be implemented sooner or later may change the Latin American gaming and betting landscape in a manner that would turn the region into one of the world’s major hubs for this type of activities.

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