Hard Rock International Reveals More Details on Spanish Casino Project

Casino resort and café chain operator Hard Rock International revealed on Monday details about a €2-billion grand plan for the construction of what would be one of Europe’s largest integrated resorts. The property will be located in Vila-seca and Salou (Tarragona), Spain.

Hard Rock Entertainment World, as the complex will be named, will occupy 745,000 square meters of land in the port city of Tarragona, Catalonia. The resort will feature a casino and multiple other facilities, including family-oriented entertainment and accommodation options.

As revealed by Hard Rock, the Catalan Government has already approved a zoning plan for the complex. The multi-billion scheme will be implemented in several phases, with what would be the Hard Rock Hotel & Casino Tarragona complex being the headline of Phase One.

The globally known casino operator is planning to invest around €600 million in that initial phase. Hard Rock Hotel & Casino Tarragona will include one of Europe’s largest casino floors with 1,200 slot machines and 100 table games. Hard Rock revealed a partnership with the nearby PortAventura World entertainment resort for the construction of a 500-room family-oriented hotel.

Value Retail will be another major local partner of the expensive endeavor. Hard Rock and the retail brand are planning to develop a 10,000-square-meter tourism shopping destination with around 75 shops.

Phase One of the project is expected to employ over 11,500 people temporarily and permanently. It is believed that the integrated resort will generate more than €1.3 billion in economic benefits for the region.

A guitar-shaped Hard Rock Hotel, a characteristic feature of all Hard Rock-branded resorts, will take a central place in Hard Rock Entertainment World. The hotel will feature 600 rooms and will spread over around 100,000 square meters of land. A 6,000-square-meter pool and pool deck will, too, be among the features that will attract both local and international visitors.

A concert venue with capacity for more than 15,000 people, a Hard Rock Live-branded performance venue, a Hard Rock Cafe, and a Hard Rock Shop with original Hard Rock merchandise will also be part of the gaming and entertainment destination.

After multiple delays of the grand scheme, the Catalan government eventually opened the bidding process for operators interested to participate. Bids were accepted until June 30. Hard Rock was not the only major developer to have expressed interest in the project. Hong Kong’s Melco International Development and Malaysia’s Genting Group were also considering the opportunity to expand their footprint in Spain.

In fact, Hard Rock and Melco previously submitted a joint bid, which they withdrew days before the June 30 deadline. Genting also left competition. Hard Rock eventually emerged as the sole bidder, after exiting a joint venture with Melco for the construction of a casino resort in the Republic of Cyprus.

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