Trump Representative Receives Trademarks in Macau

A company, tasked with handling various trademarks on behalf of US President Donald Trump, has received approvals for the development of the Trump brand on the territory of Macau, the only place in China where casino gambling is legal.

The green light for the additional trademarks was given by the Macau government in early June, but documents were not published before late last week.

Delaware-based DTTM Operations LLC received four trademark approvals for the construction and operation of hotel, food and beverage, and convention venues as well as for a casino facility. These were added to the current US President’s formerly received Macau trademarks, the first of which spanning back to the mid-2000s.

According to gambling analysts, Mr. Trump may be planning to participate in any potential casino license bidding process in Macau. The licenses of the city’s current casino concessionaires are set to expire between 2020 and 2022. It is still unknown whether they will be renewed or a new bidding process will be opened. However, it is believed that the fact DTTM Operations is applying for trademark approvals only several years before the licenses’ expiration may be a good indication of the US Presidents future plans.

Prior to being elected the States’ highest ranking official, Mr. Trump revealed that his business assets would be controlled by a trust, which would be, in turn, administered by one of his sons and an executive from Trump Organization.

Mr. Trump was a key figure on the Atlantic City’s gambling scene during the casino hub’s glorious days. The former business mogul turned President owned four casinos on the Boardwalk. However, he gradually disposed of his gambling assets in the 2000s after multiple bankruptcy proceedings destroyed that portion of his business.

Trump Taj Mahal, probably the most popular of all four gambling venues, closed doors in October 2016 after a protracted workers’ strike. The property was purchased by Florida casino operator Hard Rock International and will be renovated and reopened as a rock-and-roll-themed hotel and casino resort.

Macau is the only Chinese territory where casino gambling is allowed. The city’s government opened a competition process for interested operators in the early 2000s and granted licenses to three concessionaires and three sub-concessionaires. A number of major casino developers from the Asia-Pacific region and the rest of the world flocked to the former Portuguese colony to bid for the right to develop in what would later on become the world’s largest casino hub.

Reportedly, Mr. Trump was among the bidders back then. Two other major gambling bosses – Sheldon Adelson and Steve Wynn – were allowed to enter the Macau gambling scene and are currently running multiple properties there through subsidiaries of their Las Vegas Sands and Wynn Resorts companies.

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