US Millennial Customers Prefer Gambling Online than in Landbased Casinos

With the US Supreme Court ruling in favor of the state of New Jersey in the latter’s sports betting case and by thus clearing the way for legalizing sports betting nation-wide, it is now up to each of the states to make a decision whether to add this form of gambling to market or not. Considering the fact that the Professional and Amateur Sports Protection Act of 1992 (PASPA) is to be annulled under the recently-announced ruling, separate states would also have to decide whether to offer sports betting services as a retail option, as an online option, or both.

Analysts have already started evaluating the possible revenue that could be generated by the addition of sports betting. However, sports betting is not the only form of gambling which deserves analysts attention. The US gambling market in general has always been a prosperous one, but in the end, it has always been customers who choose which form of gambling they prefer.

According to a recent data about gambling in general provided by YouGov Profiles, US customers in the age range from 18 to 34 are more inclined to agree that online gambling should be legalized nation-wide. About 50% of the survey participants aged 18-34 back the legalization of online gambling, while the ones who disagree represent less than 30% of the ones who took part in the survey.


Image Source: YouGov

YouGov Profiles also reported that American citizens aged from 35 to 49 also prefer online gambling. On the other hand, the opinions of the ones whose age is in the range from 50 to 64 are divided on the matter, while the majority of US customers aged 65 and above are against the legalization of online gambling.

Regular Casinos Are Depressing, Say US Millennials

According to information revealed by YouGov Profiles, most millennial customers have backed online gambling, saying they would prefer gamble on the Internet than in a real casino. Furthermore, almost half of the US adults between 18 and 34 years find casinos depressing, with only about one-third of them who do not agree with that assessment. Older US players, on the other hand, say they remain with mixed feelings on the matter.


Image Source: YouGov

The data revealed by the survey showed that 3% of US millennials have placed a bet with a bookmaker on the Internet in the past year. Only 1% of American adults aged 35 and above have done the same.

What is more, US adult customers aged 35+ have been reported to have a slightly more positive general impression of the local casino sector, which includes some gambling giants such as MGM Grand and Caesars Palace, in comparison with millennial consumers. Older customers have also been reported to be more likely to say that regular casinos represent offer a qualitative gambling service than younger people.

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