Hard Rock’s Atlantic City Casino Fined for Compliance Failures

The casino company has failed to inform the New Jersey gambling regulator about the employment of a marketing executive

Casino and hospitality company Hard Rock International was fined by the New Jersey Division of Gaming Enforcement for compliance failures, local news outlet the Press of Atlantic City reported on Friday. Hard Rock operates Hard Rock Hotel & Casino Atlantic City, which opened doors on June 28 at the site of the former Trump Taj Mahal.

Last month, the company was slapped a $5,000 fine by New Jersey’s gambling regulator for failing to notify and file a petition in relation to the employment of a new marketing executive of its Atlantic City property, thus violating important provisions of the state’s Casino Control Act.

Mann Lien was appointed as Hard Rock Atlantic City’s Vice President of Asian Marketing on July 9. However, in a letter to the property’s owners obtained by the Press of Atlantic City, DGE Director David Rebuck wrote that the company did not notify the regulator about Mr. Lien’s employment until October 22.

The fine was imposed on October 29, and Hard Rock filed a petition for a qualification waiver for Mr. Lien on October 30. The letter sent to the casino operator indicated that Mr. Lien had already obtained a casino key employee license. However, Hard Rock failing to inform the New Jersey regulator about his appointment and not filing a qualification waiver petition violated the Casino Control Act.

Hard Rock has agreed to pay its fine “in recognition of the seriousness of its failures”, but has declined to comment on the matter.

Sports Betting Preparations

Hard Rock’s Atlantic City casino is one of the few Boardwalk properties that are still not offering sports betting services. New Jersey was the second state to legalize and launch sports betting in the wake of the mid-May SCOTUS ruling that struck down the long-standing federal ban on wagering. First legal wagering services went live in the state on June 14 when the Borgata in Atlantic City and Monmouth Park Racetrack in Oceanport opened their sportsbooks.

It became known last month that sports betting could soon become available at Hard Rock Atlantic City as its parent company has applied for a transactional waiver “to commence sports pool and online sports pool operations” with the Division of Gaming Enforcement.

While there were speculations that Hard Rock might not be able to provide sports betting services due to its naming rights contract with the home stadium of NFL franchise the Miami Dolphins, it now seems that the company is ready to jump into the New Jersey wagering mix. It has partnered with Malta-based gambling company Gaming Innovation Group for the provision of an omni-channel sports betting service as well as with online gambling operator Kindred Group.

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