The partnership between Playstudios, MGM Resorts and Station Casinos seems to be really profitable since a new game has recently been added to the already existing ones on the online social platform myVegas. From October 1st onwards, players are given the opportunity to indulge themselves into the game of blackjack.
The joint venture of the above mentioned companies enables users of the online app to earn special points and redeem them at the land-based MGM casino or the Station Casinos.
The CEO of Playstudios was reached for a comment and said that the launch of the blackjack app has been exciting to both players and developers. However, it seemed like users needed some more time to get used to the free blackjack game.
Actually, what made the team of Andrew Pascal develop the app was their desire to create “a category-defining project”.
Surprising or not, the blackjack game resembles the design and brand of the brick-and-mortar casinos of MGM. Two of the themes are named ‘New York-New York’ and ‘Aria’.
Just like all other games offered by the myVegas platform, Blackjack can be accessed through Android and iPhone mobile operating systems as well as through Amazon devices.
In a special statement, related to the launch of blackjack, Andrew Pascal said that the decision for launching exactly blackjack was made after conducting a survey and figuring out what players enjoyed most about the traditional blackjack game.
Once the results were revealed, Pascal and his team found out that there was an opportunity for substantial growth and implementation of an innovative platform such as myVegas Blackjack.
Apart from the purely entertaining aspect, myVegas Blackjack has another specific feature. As mentioned above, players are awarded points instead of cash. In order to redeem these points, they have to go to a land-based casino managed by MGM and get their reward. It is important to note that players can get only non-gambling rewards in exchange of their points such as tickets for a show or hotel rooms.
Playstudios officials stated that the above-mentioned rewards program boosts the revenues of MGM and their partners the Station Casinos. Once players go to the casino resorts in order to get their rewards, they usually spend another sum of money on other things.
The rewards program is believed to gain more and more popularity and make myVegas a reconizable platform that attracts players mainly because of the unique features available.
According to people with knowledge on the matter, the revenues generated from social gaming are expected to increase in the next years due to the fast development of the sector.
