James Packer to Work in Collaboration With Matthew Tripp

20140620_beteasy_heroJames Packer – the Chairman of Crown Resorts, has recently signed a deal with the popular bookmaker Matthew Tripp. From now on, the casino mogul will be able to control Tripp’s online betting platform – BetEasy.

The venture will enable James Packer to expand his business as there has been a significant growth in fixed-odds betting activities over the last couple of months. BetEasy will be popularized through direct marketing and acquainting some of Crown’s high-roller players with its features.

Yesterday, information about the deal was released in the media. According to the casino mogul Packer, the partnership between Crown and Matt Tripp will definitely be favorable to both sides and most of all to the customers.

Crown’s CEO also said that Matt Tripp and his team of professionals met Packer’s requirements for reliability and ability to manage a world-class business.

Packer went further and said that the joint venture is exciting to both companies but what makes their project so important is the opportunity it provides for establishing an Australian-managed business that can compete with the most popular gaming companies on a global scale.
The new company, a product of the collaboration between James Packer and Matt Tripp, will be owned predominantly by Crown Resorts. Packer will have 67% of company’s shares and BetEasy will hold 33% respectively.

According to information released by reputable local media, Crown will have its trademark over the name of the new company Crown Bet. All employees of BetEasy will continue working for the company and Mr Tripp will be in charge of the new venture.

Mr. Tripp also commented on the partnership and said that the utmost aim of Crown Bet executives will be providing Australian citizens with the best online gaming facilities they have ever used so far.

Actually, people familiar with the matter said that the establishment of the new company is not such a great surprise. As a matter of fact, such a move was expected to take place even earlier because four months ago, Crown acquired half of the shares of Betfair Australasia Pty Limited for the sum of $10 million.

BetEasy itself was established at the beginning of spring by Mr. Tripp after he paid $10 million in order to acquire the shares from the troubled bookmaker BetEzy. He also became popular as the person who helped Sportsbet develop and become more popular than expected. Then, three years ago, Sportsbet was acquired by Paddy Power and since then, Mr. Tripp disappeared from the gaming industry and his absence lasted until March this year.

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