Ladbrokes, England’s most popular online betting and gaming operator, announced that it had overhauled the managing team of its subsidiary BETDAQ.
Generally speaking, BETDAQ is known to be the trading name of the so-called Global Betting Exchange Alderney Ltd. and was purchased by Ladbrokes back in 2013.
It was decided that Lewis Findlay, BETDAQ’s current managing director, is to be replaced by Shane McLaughlin. Up until now, Mr. McLaughlin has taken the position of a product director at the company. It was also announced that the company’s team will not be moved from Dublin.
Every piece of information concerning BETDAQ’s operations will be reported to Jim Mullen, who is taking the position of a digital director at Ladbrokes. The trading team, on the other hand, will have to notify Andy Wright, the gaming operator’s trading director, about its activities.
It became clear that after the restructuring, Ladbrokes Ireland is to be managed by Ladbrokes’ international division. Damian Cope, a group strategy director at Ladbrokes, is also heading the afore-mentioned division.
Ladbrokes’ spokesperson shared with local media that the changes were implemented, after a review of the company’s Irish business had been carried out. According to this review, the operator’s subsidiary did not perform that well in the country. In other words, it did not manage to be competitive enough and needed to focus more thoroughly on its operations.
It was also announced that Ian Catchick, who is at present in charge of Ladbrokes’ Belgian office, is to take over the reins in Ireland. This will happen when the operator finds a suitable and permanent replacement for its executive. The company’s spokesperson pointed out that a hiring procedure is taking place and is even approaching its end.
Ladbrokes’ Northern Ireland division will keep on being monitored by the operator’s retail division in the United Kingdom.
The overhaul takes place as Ladbrokes is yet to find a replacement for Richard Glynn, the company’s chief executive officer. Mr. Glynn is to step down from his post in April 2015. The new CEO will be expected to encourage the development of products that will distinguish the company on the Irish and English markets.
As already mentioned, Ladbrokes purchased BETDAQ back in 2013 for the initial amount of €30 million. Since then, the operator has been using its subsidiary’s platform to launch its own betting product – the so-called Ladbrokes Exchange.
In 2014, the product was integrated alongside the company’s fixed-odds markets. It was also announced that the Exchange was to be further enhanced.
