ASA Upholds Golden Tiger Casino Email Ad

The Advertising Standards Authority announced today that it has decided to uphold an email advertisement for online gambling site Golden Tiger Casino as it did not include all the necessary information and could have affected customers’ decision to open an account on the site.

The ASA reviewed the matter after a single complaint by a gambling customer who had received the said advertisement. On October 9, 2015, the complainant was sent an email that promised a £1500 FREE! Welcome Bonus. The ad was generally a standard one. However, it included a particular claim – “If you win, you get to keep it” – which the customer challenged and the UK advertising regulator indeed considered misleading.

The complainant argued that the above-mentioned statement did not make it clear whether a certain wagering requirement applied before customers could withdraw what they have won.

Commenting on the complaint, Apollo Entertainment Ltd., owner of Golden Tiger Casino, explained that the ad promoted a welcome bonus offered by the online casino brand. According to the gambling company, the email contained the necessary information that customers would be able to withdraw their winnings, if they met a certain wagering requirement.

Apollo further noted that players had to click on the link for “account registration” in order to be able to claim the email offer. Once on the Golden Tiger Casino site, they were provided with a link to the casino’s terms and conditions section where the said requirement could be found.

After reviewing the matter in due manner, the ASA decided that Apollo and its online casino brand provided customers with an offer that encouraged them to open an account with the site, which means that they should have been informed about all conditions that affected the said offer.

The ASA concluded that the omission of that information was particularly significant as it could have mislead gambling customers into understanding the ad that it did not include any more conditions, other than the obvious one that they had to place a deposit in order to be able to take advantage of the offer and withdraw their winnings.

The advertising regulator said that the email violated rules 8.17 and 8.17.1 of the CAP Code. The ad was upheld and should not appear in its current form.

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