Rank Group Integrates SafeCharge’s Personalised Cashier

UK-based gambling operator the Rank Group has opted for SafeCharge’s Personalised Cashier solution, the payment technologies provider announced today. Thus, Rank Group’s gambling customers have been presented with a comprehensive global deposit and withdrawals product for cards as well as other types of payments.

Currently, the gambling operator manages two UK brands – Grosvenor Casinos and Mecca Bingo. Grosvenor Casinos is one of the biggest, if not the biggest, British multi-channel casino brand, offering a wide variety of gambling options. As for Mecca Bingo, it has more than 1.1 million gaming customers and runs a number of venues across Great Britain.

Integrating SafeCharge’s Personalised Cashier into its platform, Rank Group will improve its flexibility, a trait every contemporary company needs in order to manage a successful and attractive online gambling business. In addition, Rank Group customers will be provided with diverse multi-channel payment options, no matter whether they are home or on the go, thus making it possible for them to both deposit and withdraw funds in a simpler and faster manner.

Net Deposit is one of the highlight features of the Personalised Cashier solution. It makes it possible for gambling operators, the Rank Group included, to prevent money laundering. It also ensures that every initial deposit is paid back by the very same method as the initial payment.

Commenting on the latest announcement, SafeCharge CEO David Avgi said that they are extremely happy that the Rank Group has opted for their Personalised Cashier product to help players go through the deposit and withdrawal journey seamlessly. Mr. Avgi also pointed out that they are constantly working on the further development of their payment solutions in order to make sure that those meet both regulatory and industry standards.

Colin Cole-Johnson, Group Director of Digital & Cross Channel Services at the Rank Group, commented that they are really impressed with the payment solutions offered by SafeCharge, the company’s high level of service as well as its expertise in the online gaming industry. The official also noted that they are confident that the implementation of the Personalised Cashier solution is the right think to do for their company.

Mr. Cole-Johnson revealed that the checkout solution has been customized in a manner that suits their needs and that this has resulted in an increase in conversion numbers.

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