Ladbrokes Becomes FA’s Official Betting Partner

Major UK-based gambling operator Ladbrokes has become The FA’s new official betting partner. The long-term deal is to become effective as of August 1, 2016 and will span The Emirates FA Cup and the England national football team.

Under the terms of the recently penned agreement, the gaming company will be secured with brand exposure during England men’s matches and ones across all The Emirates FA Cup rounds. What is more, Ladbrokes will receive in-stadium betting rights for Wembley and will thus be given the opportunity to engage current customer base and attract new bettors during events held at the venue.

Commenting on the latest announcement, Martin Glenn, CEO of The FA, noted that the Ladbrokes partnership comes at a time when the English Football Association is investing record amounts of money into all levels of the game. The official said that they are extremely happy to welcome the gambling operator on board as being added to their portfolio of official betting partners, Ladbrokes would be able to support the England team as well as The Emirates FA Cup, known to be one of the most popular cup competitions on a global scale.

Jim Mullen, CEO of Ladbrokes, commented that they are delighted with the secured rights as this would place the gambling operator “at the beating heart” of football. Mr. Mullen further noted that when he took over the operator’s reigns last year, he introduced a growth strategy that required the company to enhance its marketing expenditure in areas where gambling customers are most engaged.

Mr. Mullen said that placing Ladbrokes at football’s heart is exactly what he has had in mind and that they are really happy to be investing in a field that they can make a significant difference and to strengthen the company’s passion for sport.

Ladbrokes Chief Marketing Officer Kritof Fahy said that they strive to be more than “a company that hands over a cheque, sits back, and hopes for the best.” The official noted that being a popular sports betting brand, they have always wanted to make sure that both gambling customers and football fans are given the opportunity to immerse themselves into everything that makes the game so brilliant.

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