BetStars Partners Leicester City F.C. for 2016/17 Football Season

Online sportsbook BetStars has taken another step towards further popularizing the brand. Launched by PokerStars in early 2016, BetStars announced that it has become the Official Betting Partner of reigning Premier League champion Leicester City F.C. for the upcoming football season.

The deal gives the sports betting website brand visibility on LED screens and other locations across Leicester City’s home stadium – King Power Stadium. In addition, BetStars will be able to use the football club’s crest and player imagery for marketing purposes, including the creation of promotions. The partnership agreement secures access to some of the players themselves.

In exchange, the online sportsbook will offer Leicester City fans exclusive promotions and odds at the club’s fixtures throughout the whole season.

Eric Hollreiser, Vice President of Corporate Communications at Amaya, commented of the recently inked deal, saying that Leicester City F.C. has changed the game in regards to who and how can win the Premier League, just as BetStars has been striving to turn into a game-changer within its field and taking on the big boys in the industry by launching innovate products. Mr. Hollreiser added that they are looking forward to working with the football club and be part of the next chapter of its story.

Leicester City Head of Partnership Harj Hir said that they are looking to a long and mutually beneficial relationship. According to Mr. Hir, BetStars’ growing popularity is related to the way the brand engages football fans.

BetStars went live in January 2016 as the sports betting arm of PokerStars, the world’s biggest online poker room. The online sportsbook features a wide variety of both popular and less common betting options, combined with innovative products like Spin & Bet and exciting promotions for its gambling customers.

BetStars bettors can seamlessly switch between sports betting, poker, and casino experience and are offered a single wallet solution for all three gambling options. Similarly to the PokerStars offering, BetStars, too, is available across desktop and hand-held devices. Mobile and tablet users can play via dedicated Android and iOS apps, thus accessing the content they are interested quickly and effortlessly.

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