K8 Online Casino Goes Live in UK with EveryMatrix Software

Online casino operator K8 is set to re-launch its operations in the UK regulated market with software by iGaming provider EveryMatrix, the latter announced in a press release from Thursday.

Up to now, K8 has been targeting mainly Asian gambling customers with casino and bingo games, betting, and lottery options available both across desktop and mobile. As part of its UK push, the operator announced last year that it had become the shirt sponsor of Premier League football club West Bromwich Albion F.C.

Under its agreement with EveryMatrix, K8’s brands are set to go live in the UK with gaming content from Microgaming, NYX Gaming, NetEnt, Evolution Gaming, and many other. Here it is important to note that all of the mentioned and numerous other suppliers have their content featured on EveryMatrix’s CasinoEngine aggregator.

Aside from CasinoEngine, K8 has also decided to deploy EveryMatrix’s affiliate and payment software and will also launch sports betting products in the UK online gambling market with its partnering provider’s sportsbook solution.

K8 currently holds two licenses from the UK Gambling Commission – one for the provision of casino games to UK gambling customers and a General Betting Standard – Virtual Events one. The operator has also applied for a General Betting Standard – Real Event license and its application is currently under review by the responsible regulator. If and when granted that third license, K8 will be able to accept wagers on the outcome of real events.

K8 is set to operate in the UK market under the K8, K8Casino, and UK-K8 brands. The operator is managed by Belize-registered Gamma Growth Inc.

K8 and EveryMatrix first announced their partnership during the ICE Totally Gaming show in February. The operator has not been the first Asia-facing one to have launched in the UK with the major iGaming supplier. Online gambling brand 188BET has too recently went live in the lucrative market with EveryMatrix.

Commenting on their joint work with the provider, K8 Gaming Manager David Williams said that they were happy with their choice of EveryMatrix as their companion throughout that journey. The official further pointed out that through that partnership they would be able to provide services specifically crafted for UK customers.

As mentioned above, working with Asia-facing brands has not been something new to EveryMatrix’s growth strategy. The company’s CEO, Ebbe Groes, has pointed in an interview with Casino News Daily that Asia has become an important region for them, particularly ever since the launch of their Affiliate and Agent System, which has enjoyed great popularity among Asian iGaming brands.

EveryMatrix is set to showcase its latest products, specifically designed for Asian operators, during the upcoming G2E Asia. The 2017 edition of the gaming show will take place on May 16-18 at the Venetian Macao.

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