Online gaming provider SOFTSWISS has debuted new logo and has revealed plans to enlarge its range of products in a bid to further cement itself as a household name in the iGaming industry.
The company said that its new logo, while bearing the same color scheme as the old one, is in line with its multi-vertical product offering.
The new logo aims to reflect on the company’s own identity in the context of the contemporary online gambling landscape. Being a multi-brand and multi-solution provider, SOFTSWISS said that it was only so long before its casino-related logo became a bit irrelevant as it focused only on one aspect of the provider’s multi-vertical approach, undermining the rest.
Founded in 2008 as a developer of online auction software, SOFTSWISS has grown into a popular provider of content for the international online gambling industry. The company runs white label and online casino platform services and provides gaming content aggregator, provably fair games, and crypto-based gameplay.
SOFTSWISS decided to break away from its old bitcoin and casino chip logo in favor of a simpler yet modern look. The new logo represents a counter-clockwise turned ‘s’ that alludes to the infinity symbol. The company said that the logo reiterates its statement that it is here to stay.
As mentioned above, despite its logo’s new look, SOFTSWISS has decided to keep the red and yellow, with the red burning “bright as ever” and the yellow signaling “an auspicious and bright future” that lies ahead.
New Products
SOFTSWISS also revealed plans to further expand its product offering, delving in more product verticals. The provider is thus gearing up preparations to launch its own sports betting platform in order to be able to tap into the lucrative sector.
SOFTSWISS has enlarged its product portfolio significantly over the past several years. The changes culminated last year with the removal of its legacy affiliate management module and the official launch of a new proprietary platform for affiliate marketing management.
It was announced earlier this month that SOFTSWISS has signed a multi-product content distribution deal with Pragmatic Play, under the terms of which SOFTSWISS would gain access to Pragmatic Play’s new Live Casino solutions as well as recently launched Bingo product. The offering will thus become available to SOFTSWISS’ network of clients, which includes some of the world’s largest online gambling operators.
Commenting on its new logo and its plans for the future, SOFTSWISS said in a statement that for its existing clients and employees, it will remain ingrained in their memory as the bitcoin gambling pioneer. And for its new clients and employees, it will not rest on its laurels and will instead keep moving onwards and upwards.
SOFTSWISS’ new logo has already appeared on the company’s official website and will soon appear on affiliated media resources as well as on branded merchandise that will be distributed at upcoming iGaming conferences and exhibitions.
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