Online gaming content provider ORYX Gaming, a flagship operation of the Bragg Gaming Group, today announced a content distribution deal with Betclic that will see the French online gaming and sports betting operator take on its new partner’s full library of titles via the ORYX Hub aggregator platform.
The Betclic deal is the latest of a series of similar agreements inked by ORYX Gaming in the months after July’s debut of ORYX Hub.
ORYX Hub includes a rich library of more than 8,000 online casino games from over 80 of the industry’s leading content providers, including NetEnt, Play’n GO, Givme Games, EGT, Pragmatic Play, and Kalamba Games, among others.
Of their deal with Betclic, ORYX Gaming Managing Director Matevž Mazij said that it marked another strategic move for his company as they “continue to build our distribution network with leading operators in regulated markets.”
Mr. Mazij added that their recent investment in enhancing ORYX Hub paired with their “constant commitment to delivering a first-rate catalogue of games” has been at the core of securing their significant partnership with Betclic.
In addition to the thousands of gaming titles by leading suppliers, ORYX Hub also features an advanced set of marketing tools, including promotions, leaderboards, tournaments, and jackpots.
Earlier this month, ORYX Gaming announced a deal with NetBet Romania, under the terms of which the operator would gain access to the provider’s in-house slots titles and table games via ORYX Hub. The agreement boosted ORYX Gaming’s presence into the growing regulated Romanian gambling market.
European Expansion Effort
Betclic is a Bordeaux-based online sports betting, casino gaming, and poker operator. Aside from its flagship brand, it also runs the Everest and Expekt operations. All three boast presence across a number of territories. The company has been focused on expanding its presence across regulated markets.
Over the past year, Betclic secured a license in the newly reorganized Swedish gambling market and entered that space along with a number of other major industry players. Aside from its entry into Sweden, Betclic was also able to grow its business and solidify its presence in other Nordic markets as well as in Portugal and Poland, among other territories.
Of their partnership with ORYX Gaming, François Dogon, a Casino Games Specialist at Betclic, said that their new content partner offers “not only an impressive content library but also vast expertise in integration.”
Mr. Dogon added that this recent partnership will “undoubtedly boost our offering with games that provide customers of all player styles with great entertainment whilst delivering strong performance results for our online channels.”
In recent months, Betclic and its sister brands have gone live with content by Red Rake Gaming, Nolimit City, and Relax Gaming, among other major suppliers of titles for the online gambling industry.
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