Greentube, a division of NOVOMATIC Interactive, today announced that all its Italy-licensed products have gone live with major Italian operator Snaitech.
The roll-out of Greentube online gaming content with Snaitech came as the latest commercial deal the provider has signed in a bid to cement its presence in the lucrative Italian market, where demand for online slots and slot games, as a whole, has long been huge.
Greentube said today that all its products that are licensed by Italian regulators to be provided to local customers are now live with Snaitech and are available across the operator’s website and mobile channels as well as the Snai Slot application.
As part of its deal with one of the major players in the Italian regulated gambling space, Greentube has provided Snaitech with access to some of its hit titles, including it classic land-based games that have successfully been converted for the online channel and can be played across a range of devices.
The partnership with Snaitech builds on Greentube’s recently announced expansion in Italy and is slated to further enhance the appeal of the supplier’s product offering to Italian gambling customers. Earlier this month, Greentube announced that it has teamed up with locally licensed online gambling operator and platform provider E-Play24.
That deal would see Greentube launch its Home of Games portfolio across the Italian operator’s online gaming platforms. Greentube’s library of games currently features slots, table games, video poker, and bingo.
Snaitech’s New Platform
Snaitech revealed that it has launched a new platform to complete the integration of Greentube’s content. The new Casinò Snai platform was built and is entirely managed in-house. Alessandro Allara, Sports & Digital Director at the Italian operator, said that the launch of their new platform was an important step forward as they look to meet “the needs and requirements of our customers and to guarantee them a complete, competitive and safe gaming experience.”
Of their further Italian expansion, Greentube Head of Sales Daniel Lechner said that teaming up with Snaitech showed that their portfolio has become “a must-have for Italian operators.”
Mr. Lechner elaborated further that Italy is a strategically important market for his company and that “it is fantastic to see our collection of Italian-licensed content continually deliver exceptional results for operators in the region.”
The Greentube games recently launched by Snaitech included the provider’s hit title Book of Ra deluxe. The game is available across desktop, mobile and the Snai Slot app. Of the popular classic, Mr. Allara said that its launch was “a very important plus for our company” both for “the quality of the product that has always been one of the most loved and requested by players and for the innovative technological contribution.”
Mr. Allara pointed out that since Book of Ra deluxe has gone live with Snaitech, more than 8,000 unique customers have played the game.
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