In a move that will further expand its footprint across European markets, online gaming supplier Push Gaming has agreed to a content delivery deal with Malta-based gambling operator Rootz.
Founded in 2018, Rootz is the company behind the Wildz online casino brand. Since its inception, Rootz has maintained a great focus on smart and efficient programming paired with lean but powerful graphics to provide innovative iGaming experience.
Its platform solution offers an easy to navigate and operate casino backend that was built with “a high degree of technical competency”. It also delivers comprehensive data analysis, a bonus and rewards system, payment services run by a dedicated payments team, security tools, automated CRM and 24/7 customer support.
The Deal
Under the recently penned deal between Push Gaming and Rootz, the iGaming supplier will provide the operator with access to its portfolio of slots titles, including the widely popular Joker Troupe, which rolled out in late 2019.
The integration of content will be facilitated via Push Gaming’s proprietary platform.
As mentioned above, Rootz operates the Wildz casino brand. The online casino was launched in the summer of 2019 and has already entered several major European markets.
The alliance between Push Gaming and the online gambling operator will provide the supplier with wider reach into important markets.
Push Gaming is the latest content provider to be added to Rootz’s platform. The company joins a host of major suppliers including NetEnt, Quickspin, Evolution Gaming, Yggdrasil, and Microgaming, among others.
In addition, the content delivery deal further expands Push Gaming’s roster of operator partners, which includes top-tier companies such as GVC Holdings and William Hill. Push Gaming has recently announced supply partnerships namely with the two gambling powerhouses.
Management’s Comments
Commenting on their latest deal, Push Gaming CEO James Marshall said that it feels great to see more and more gambling operators choosing to work with his company and that this is “testament to the hard work and dedication of our team.”
Of their new partner, Mr. Marshall said that Rootz have “rapidly built an exciting casino offering and will now have access to stunning titles.”
Aside from existing Push Gaming content, the partnership also includes future releases from the supplier.
Rootz COO Tony Kjaldstrom said that “innovation and quality are two very important factors” for both his company and Push Gaming and that it is great to partner with the supplier knowing that the two companies share the same goals.
The Rootz official added that they have seen the quality of content Push Gaming has to offer with its Joker Troupe title and that they look forward to “adding more great content in the coming months.”
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