Yggdrasil’s fast expanding YG Masters program has just welcomed its newest member – Australian slots maker ReelPlay, news emerged Tuesday.
As part of the program, the Sydney-based iGaming studio will gain access to Yggdrasil’s GATI technology that was crafted with the aim to accelerate value creation and global distribution for those using it.
Yggdrasil has launched its YG Masters program to support online casino games makers in their efforts to realize their global business strategies and enter new markets by using Yggdrasil’s technology solutions, including GATI.
Generally speaking, GATI is a preconfigured and regulation-ready development kit that offers studios and developers the opportunity to take advantage of a standardized technology solution as they craft and distribute their content anywhere around the globe.
Thanks to one standardized interface, YG Masters members can source, build, and distribute gaming products, while crucially accelerating and strengthening their global reach.
All of Yggdrasil’s partners that use GATI are offered access to wide distribution via the provider’s massive operator network as well as its YG Franchise network. This model was launched earlier this year and is unique for the iGaming industry. It enables Yggdrasil’s partners to rapidly scale content distribution and up revenue opportunities.
ReelPlay Joins YG Masters
Now as ReelPlay has joined the YG Masters program, it will be able to offer its extensive portfolio of innovative and high quality slots titles to a new big gaming audience. The partnership between ReelPlay and Yggdrasil covers the Sydney-based studio’s Infinity Reels innovation that is already featured on a series of games.
ReelPlay debuted the Infinity Reels mechanic last November. It provides the chance to add an additional reel during each spin and respin with a progressive multiplier. El Dorado Infinity Reels was the first slot to feature the mechanic. ReelPlay has since rolled several more titles as part of its Infinity Reels series, including Giza Infinity Reels and Odin Infinity Reels.
Commenting on their latest YG Masters partnership, Yggdrasil Head of Partner Programs Stuart McCarthy said that they are thrilled to welcome ReelPlay and extend the studio’s reach in the market by offering its “fantastic games” through the YG Masters program.
ReelPlay CCO David Johnson added that they are delighted to team up with Yggdrasil and that they have experienced a “swift integration process” via the GATI technology. Mr. Johnson added that they now anticipate to sign a host of new operator partnerships that will see iGaming operators and their players enjoy “ReelPlay games combined with Yggdrasil’s well-known CRM tools.”
ReelPlay is the latest games maker to have joined YG Masters in recent months. Other studios to have become part of the program include Gamevy and Bang Bang Games.
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