Online casino games maker and supplier Playson has teamed up with iGaming and sportsbook operator Novibet in a deal that will strengthen the former’s foothold in key European markets and diversify the latter’s casino offering.
As part of the recent deal, Novibet will integrate a host of Playson’s most popular online slots, including player-favorites such as Pearl Beauty: Hold and Win, Diamond Wins: Hold and Win, as well as the provider’s latest release, Solar King.
Under the agreement, the operator will also gain access to Playson’s integration-free suite of engagement solutions, which have already proved to be successful in attracting players and enhancing player retention.
Novibet is an online sports betting and gaming brand that holds licenses from the UK Gambling Commission and the Greek Gaming Commission. It was founded in 2010 and aside from the UK and Greece has since then established itself in multiple other markets around Europe.
The recently signed deal with Novibet will extend Playson’s audience reach across Europe. Novibet’s operations in the UK and Greece will be the first to go live with content from the provider, with additional EU markets set to follow in the near future.
Welcome Partnership with Operator with Strong Commercial Potential
Commenting on their alliance with Novibet, Playson Sales Director Blanka Homor said that their new partner “boasts strong commercial potential and impressive growth prospects”, so they welcome this partnership and look forward to working with the iGaming and sports betting brand.
Ms. Homor went on to say that the deal enables slots fans across Europe to continue to enjoy their collection of top-quality games and set of industry-leading promotional tools.
Nick Bachas, Chief Development Officer at Novibet said that they are thrilled with the opportunity to integrate Playson’s “immersive slot titles” and that the supplier’s “retention-boosting engagement tools” make for a strong addition to their existing games portfolio.
The Novibet official added that they are confident the iGaming studio’s library of titles will continue to attract a wide range of players as they continue to expand into new markets across the EU.
This is the latest of a host of supply deals signed by Playson in recent weeks as the company looks to grow its presence and cement itself as a preferred content maker and provider.
In September, Playson announced that its slots catalog has gone live with fast growing iGaming platform provider The Mill Adventure. It was that month again when Playson’s games went live with Alea, the owner of the world’s first real-money virtual reality casino, SlotsMillion.
In August, Playson secured Snaitech, one of Italy’s leading gambling operators, as its client. Playson provided Snaitech with access to its content to grow its presence in the lucrative Italian market.
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