GamCrowd LTD has announced its first two apps to raise funds for on its crowdfunding site.
Betify is an application suitable with all mobile operation systems, and is used to ‘send’ a variety of challenges from user to user. Completing a challenge lets you win different prizes and rewards such as technology products or tickets, vouchers and others.
Businesses can use Betify to bring new life to their products by including them in different promotions and challenges. Businesses can also include their products in quizzes, hide-and-seek games and other features which Betify provides.
All the data from user preferences can afterwards be used to better position a product, or to redesign its advertising campaign – TOM ratings, demographics, niche markets, viral spread and other instruments are available to optimize a product’s brand recognition.
Betify has already gathered an impressive amount of money by using “incubation and seed funding rounds” – more than £180,000. The app has already been chosen to be exhibited at the EiG – European iGaming Congress and Expo. With the help of GamCrowd, Betify aims to raise another £300,000 and will soon be officially launched.
GamCrowd aims to profit from business to business contracts by offering extended features for premium members. As to individual clients, Betify will profit from individual purchases through the application. Currently, Betify is still on pilot phase and has gathered around 200 members with prospects of signing five B2B contracts.
Samuel Huber, who is the maer kf Betify, explained that implementing gamification had been a successful decision in creating stronger customer loyalty, and a feeling of fluent progression for both users and businesses. He stated that “90% of a brand’s following never interact with the content. Betify helps solve the problem of how to stimulate the passive majority of social media followers.”
Huber gave as an example the #icebucketchallenge which shows how challenges can create a strong customer engagement with minimal investment. Adding to that the incentive of real products and promotions, Betify becomes the embodiment of how social networks combined with business’s products can create an extremely loyal customer base.
Fenway
The other start-up of GamCrowd, Fenway Games, is an application which helps monetize live sporting events through a mobile game. Its main title – SwitchPlayed, lets users place small bets during an offline sporting event. Users can then share and compare their bets and predictions through leader-boards, ranking lists and social media.
The founder of Fenway Games explained that SwitchPlayed taps “into the emotions that fans experience while they are watching or listening to live sport.” He said that the software, was developed by his company, bridged the gap between “social and sports betting.”
The company plans to launch its app in February next year and plans to earn its profit through in-app ads, offering of product purchases. It is looking to gather £50,000 in order to fund its marketing, software development and designing teams before the official launch.
The CEO of GamCrowd, Mr. North stated that Betify is more of a developed, finished product, ready to be used by clients, as Fenway Games will be more suitable to companies that wish to alter the applications adding something of their own.
