Online gaming solutions provider Greentube announced that its social casino marketing platform Greentube Pro will be supplied to Connecticut-based Foxwoods Resort Casino.
Greentube is a subsidiary of international developer of solutions for the gaming industry NOVOMATIC Group. Through the implementation of the Greentube Pro platform, the gambling venue, which is operated by the Mashantucket Pequot Tribe, will be able to take advantage of Greentube’s selection of gaming titles and to benefit from the uniform brand presence it will be presented with.
Greentube CEO Thomas Graf said that Foxwoods is the perfect host to Greentube Pro as it is among the leaders in the North American gambling market. The executive also pointed out that they expect a mutually-beneficial and long-term partnership with the Mashantucket Pequots.
Generally speaking, the Greentube Pro platform is designed to attract more customers to brick-and-mortar casinos and to keep the existing ones. It combines various loyalty strategies with the constantly growing appeal of online and mobile casino applications in order to create a custom-branded gambling experience.
Being fully customizable, Greentube Pro will offer Foxwoods the opportunity to select from the many popular titles produced by NOVOMATIC as well as its partners. Under its agreement with the gaming supplier, the Connecticut-based casino resort will provide existing and new gambling customers with the chance to play on desktop or all kinds of mobile devices.
Commenting on the strategic partnership, Felix Rappaport, CEO and President of Foxwoods, said that they are impressed with the Greentube Pro platform and the gaming titles it incorporates and are excited with the opportunity to work together with the gaming supplier.
Mr. Rappaport described the agreement with Greentube as the beginning of “an important transformation” for the casino’s social gaming operations.
Once launched as Foxwoods’ social casino platform, Greentube Pro will offer players free-to-play social casino games for desktop, smart phones, and tablets. By playing those games, customers will have the chance to win a number of exciting rewards, such as complimentary meals at the hotel and casino resort, hotel stays, tickets for upcoming events, and many more.
Foxwoods Resort Casino is one of two gambling venues operated within Connecticut’s borders, the other being Mohegan Sun. As mentioned above, the property is run by the federally recognized Mashantucket Pequot Tribe.
