Sportech PLC’s racing and digital division Sportech Racing and Digital announced earlier today that it will supply its latest pari-mutuel betting solutions for both desktop and mobile devices to a Penn National Gaming Inc. affiliate.
At present, Sportech is the official provider of all kinds of pari-mutuel betting options to the gambling operator, which manages a total of twelve racetrack venues and four off-track betting ones in nine jurisdictions. What is more, the online gambling technology supplier has been offering its services to Penn National Gaming’s eBetUSA online gambling brand since it went live in 1999.
Under the terms of the new agreement, Penn National will be provided with the so-called Digital Link and G4 platforms. Those are expected to further increase the power of the already installed BetJet betting terminals and Quantum System software. The Sportech products will give Penn National gambling customers the opportunity and convenience to use one account and one digital wallet across all available betting channels.
In other words, players will be able to use a single Penn National account on desktop, over their mobile devices (through the Digital Link mobile app), with a betting terminal located within any of the 16 land-based venues, etc.
Sportech Racing and Digital President Andrew Gaughan said that they are particularly pleased to further expand their business relations with Penn National, which is known to be the largest owner and manager of racetrack and related betting venues across the United States.
Mr. Gaughan further explained that their brand new Digital Link and G4 platforms, together with a number of tools such as CRM ones, the digital voucher, and other patented features will most definitely provide Penn National gambling customers from around the country with “convenience and an enhanced betting experience.”
Commenting on the latest announcement, Chris McErlean, Vice President for Penn National Gaming’s Racing operations, said that they have always been striving to provide both existing and future players with “a satisfying and immersive” gambling experience by giving them the opportunity to seamlessly move from online to brick-and-mortar and vice versa.
The executive expressed confidence that the newly introduced Digital Link mobile app and G4 website together with Sportech’s land-based products will most certainly deliver such experience to customers.
