Only a day after NYX Gaming Group Ltd. announced that it would sign a content agreement with Irish gambling operator Paddy Power, the gaming supplier revealed yet another key partnership. NYX said earlier today that it has penned a deal with online gaming company 888 Holdings.
NYX is to supply 888’s online bingo and casino divisions, including its B2B Dragonfish platform, with a selection of its most popular online and mobile casino games as well as a number of third-party titles aggregated on the gaming provider’s OGS and CGS platforms.
Commenting on the latest strategic agreement, David Johnson, Commercial Director for NYX Gaming Group, said that he is particularly pleased with the fact that the company’s partnership with 888 keeps on growing. The supplier and the gambling operator have formerly signed a multi-year agreement, under which 888 has been offering products by NYX’s wholly owned subsidiary NextGen Gaming.
Mr. Johnson further noted that the integration of the OGS and CGS platforms into 888’s online bingo and casino divisions was “the natural progression” of the two companies’ continued business relations.
Dragonfish Head Yaniv Schwartz said that the new agreement would give the B2B gaming platform the opportunity to offer an even more diverse “and exciting content portfolio” to both its bingo and casino customers. Mr. Schwartz added that as an aggregator of third-party and proprietary gaming content, NYX will make it possible for Dragonfish partners to provide gambling customers with “engaging and customized” product offering across both desktop and mobile devices.
As mentioned above, the announcement about the extended partnership between NYX and 888 comes only a day after the gaming supplier said that it would sign similar content agreement with Irish gaming company Paddy Power. Under the terms of that deal, NYX would supply the operator with some of its most popular online casino games via its OGS platform.
NYX said on Monday that a number of NextGen Gaming casino and scratch titles are already available to Paddy Power customers. The Irish gambling company has also started offering products developed by third-party providers that have long been working together with NYX.
Earlier this year, the provider of online gaming solutions also inked similar deals with gambling operators mybet and BoyleSports.
