Mobile casino company LeoVegas Gaming Ltd. announced today that it had inked a sponsorship agreement with London’s SSE Arena, Wembley until the end of this calendar year.
Under the terms of the deal, LeoVegas will be given visibility on LED screens installed both in- and outside the concert and events facility. LeoVegas ads will appear on the said screens at least six times per hour during different events. The sponsorship agreement also secures the mobile casino with access to tickets for several key events to be held at the venue throughout the year.
Commenting on the latest announcement, LeoVegas UK Country Manager Shenaly Amin said that the SSE Arena, Wembley annually plays host to some of the most popular events in the United Kingdom and the excitement those create corresponds to what the LeoVegas brand is looking for.
Ms. Amin further added that the venue is a great place for the mobile casino brand to be exposed and introduced to new audiences as this has been their main goal since the brand was launched in the UK back in 2014.
In a separate sponsorship deal, LeoVegas is to promote its brand throughout the RBS Six Nations rugby championship. Pitchside screens are set to show the mobile casino brand. In addition, it will also appear during four fixtures before the end of the Barclays Premier League.
The news about the agreement came after it had been announced that the gaming company will be launching LeoVegas Sport – its sports betting product. In January, LeoVegas reached an agreement with B2B provider of sports betting solutions Kambi Group plc for the latter to deliver its sportsbook. LeoVegas is expected to go live with the product before the beginning of Euro 2016.
It was in January again when the mobile casino operator announced that it had signed a three-year partnership deal with Swedish lifestyle star Jon Olsson. As part of their collaboration, Olsson will be participating in the Mongol Rally, a journey from England to Mongolia across quite a challenging terrain. The adventure is slated to start in July and is expected to take more than a month to be completed. Olsson and LeoVegas will also be working together on a number of other related activities and marketing events.
