Element Wave, provider of mobile marketing technology and customer retention solutions, has announced the appointment of William Morris as Commercial Manager.
After the introduction of Mobile Moments, a mobile marketing automation platform the company has developed with the intention to provide customers with a solution for tackling mobile player churn, Mr. Morris’ role at the company will be to assist Element Wave in continuing its strong growth in the highly competitive online gambling market.
Prior to joining the company, Mr. Morris spend more than seven years at Racing Post. At first, he took the position of a Business Development Executive at the sports betting newspaper. Then, in 2013, he was promoted as its Head of Retail B2B.
Commenting on his most recent appointment, Mr. Morris told media that he is delighted to be joining Element Wave as it is a company that is “leading the way when it comes to mobile marketing.” He described the recently launched Mobile Moments product as an industry’s game-changer and a “genuine innovation” that is capable of immediately impacting the bottom line.
On Mr. Morris joining the Element Wave team, CEO Dorothy Creaven said that they have been looking for a person with experience in the online gambling industry to take charge of the commercial part of their business and that Mr. Morris has proved to be just the right person for that job.
Ms. Creaven added that the company’s new Commercial Manager knows the iGaming industry both in- and outside and is joining them at an extremely important moment for Element Wave, just shortly after the launch of Mobile Moments. According to her, Mr. Morris and her team share the same objective to further expand the business and gain a greater market share.
Element Wave showcased its Mobile Moments platform during this year’s edition of the ICE Totally Gaming in London. Generally speaking, the tool enables operators to inform themselves about mobile players’ engagement and loyalty to their offered products. The company has been focusing its attention on the expansion of its mobile marketing services in order to help B2B customers increase their mobile revenue.
Gambling companies such as bwin.party, which recently completed its merger with GVC Holdings, Colossus Bets, and Betsson have been among those working with Element Wave.
