Supplier of software for the online gambling industry EveryMatrix announced today that it has signed another key partnership. The company has teamed up with provider of social betting solutions WikiBetting and under the terms of their agreement EveryMatrix is to distribute the latter’s content.
Regulated by the Malta Gaming Authority, the P2P social betting platform is the first one of its kind to be granted a license by the regulator under class 4. The company has already partnered with online gambling operator Sportingbet and online gaming solutions supplier Offsidegaming.
WikiBetting was created with the purpose of reintroducing the social aspects into the constantly growing and highly competitive online gambling market, which is currently dominated by products related to poker, casino, and sports betting. The products developed by WikiBetting are aimed at tapping into a certain, new demographic of gambling customers and at offering those an innovative customized betting approach that makes it possible for them to practically bet on whatever they want to.
The company has also said that it offers gambling operators risk-free revenue opportunities and can help those with player acquisition and retention.
Commenting on his company’s latest partnership, EveryMatrix CEO Ebbe Groes said that they are extremely happy to have WikiBetting’s products as part of their ever-growing portfolio and that they believe social betting will most definitely attract a new range of players to their existing customers.
Representatives for WikiBetting pointed out that it means a lot to them to have their product offering distributed by EveryMatrix, which, among other things, is known for its “innovative back office.” It seems that WikiBetting is determined to assist the popular software supplier in diversifying offering for gambling operators through the addition of a social betting solution. Thus, gaming companies working with EveryMatrix will be offered the chance to increase their revenues and customers base by targeting new demographics and markets.
With both EveryMatrix and WikiBetting having teams in Malta, the two companies believe that through their partnership and joint work they will be able to secure the further development of the products offered, thus optimizing user experience and driving revenue growth.
