Merkur Interactive Services GmbH, the online division of German gaming company Gauselmann Group, announced that it has partnered with Income Access for the launch of its affiliate program – Merkur Partners.
Merkur Partners currently holds a portfolio of online gambling brands that also have brick-and-mortar presence in the countries they are licensed in. For instance, it manages two CASHPOINT brands – an international sports betting and casino gaming one licensed by the Malta Gaming Authority, and a Denmark-facing one licensed by the country’s gambling regulator.
XTiP is yet another brand Merkur Partners currently works with. It provides sports betting options as well as casino gaming ones, with the latter available only to residents of the Federal State of Schleswig Holstein.
Merkurmagic, Merkur-win, and Cashino are Merkur Partners’ most recently launched online casino and sports betting brands. The first one is intended for the Spanish online gambling market, the second is available to Italian gambling customers, and the third provides its gaming options in the UK. The affiliate program will also soon have a social casino brand added to its current offering in the months to come.
Commenting on the latest announcement, Patrick Handl, Merkur Interactive Services Director of Marketing, said that they are taking pride in their retail business and that successful retail operations are the key to a successful affiliate program. Mr. Handl further noted that given the competence of their international team in Berlin that will certainly provide the best possible affiliate management service, their brands will be able to turn into a major player in regulated online gambling markets in the years to come.
Merkur Interactive Services has said that its affiliate program will be managed by multilingual affiliate managers, with each of them being assigned a certain brand within the Merkur Partners portfolio. Using Income Access’ Ad Serving tool, the program will be able to target customers from a number of international markets.
Income Access founder and CEO Nicky Senyard commented that they are pleased to be working with Merkur Interactive Services and to support the company’s affiliate program. Ms. Senyard also pointed out that with its diverse portfolio of online sportsbook and casino sites, the program will certainly be found appealing to a wide number of affiliates from different markets.
