Nigerian sports betting and gaming operator NairaBet, subsidiary of Get Altitude Nigeria Ltd., has partnered with affiliate marketing company Income Access. Under the terms of their agreement, the latter would manage the gambling company’s affiliate program.
NairaBet’s affiliate program will go live with Income Access’s marketing platform, including the particularly popular Ad Serving tool and in-depth performance analytics. The sports betting operator is licensed by the Lagos State Lotteries Board. It provides a number of sports betting options, including wagering on football, tennis, baseball, basketball, and many more to gamnling customers from around Africa. NairaBet’s offering is powered by gaming software provider Optima.
Under the terms of the latest partnership, NairaBet will take advantage of Income Access’ analytical and marketing platform, one that has been opted for by many other international gambling operators. The said platform includes flexible commission capability as well as the above-mentioned Ad Serving tool, with the latter providing gambling operators with browser, time-of-day, and geo-targeting options in order to boost their online marketing campaigns.
Commenting on NairaBet opting for IncomeAccess’ platform, CEO Akinola Alabi pointed out that they consider affiliate marketing a particularly important driver of additional traffic but only if it is managed in a proper manner. Mr. Alabi further noted that as his company is experiencing a growth in its customer base, the need for a “more robust affiliate program” for empowering affiliates with the best possible tools has grown, too.
Income Access CEO and founder Nicky Senyard commented that they are really happy to partner with the gambling operator and to expand their presence in an exciting and emerging online gambling market. Ms. Senyard also said that Income Access is looking forward to working with its new partner and to playing an important part in supporting NairaBet growth and expansion efforts in the African online gambling market.
NairaBet is the first provider of sports betting options in Nigeria and is currently holding the biggest market share in the country’s online gambling market. As already mentioned, the online sportsbook brand offers a number of options, with wagering on some of the most popular sports being among these.
