Caesars Interactive Entertainment Inc. (CIE), known to be the digital arm of major gambling operator Caesars Entertainment Corp., has signed an agreement with provider of technology and content for the iGaming industry NYX Gaming Group to expand their existing partnership. Under the newly inked deal, CIE would relaunch its CaesarsCasino brand in New Jersey on the supplier’s Open Platform System.
Through NYX Gaming’s solution the online casino brand would expand its portfolio of product offering by adding leading gaming titles by the provider itself and its third-party content supplier partners. The Open Platform System also features tools that would help the gambling operator elevate marketing to players and loyalty services.
Under the agreement, the two parties can deepen their relationship in future, in case of further online gambling expansion across the US. NYX Gaming and CIE first joined forces in September 2015 when casino content by the supplier went live on CaesarsCasino’s website. The newly signed deal comes as part of NYX Gaming’s strategy to expand its global reach and establish itself as the leader in the provision of online gaming solutions.
Kevin Vonasek, Chief Product Officer Americas at NYX Gaming, pointed out that they are thrilled with the opportunity to further their partnership with CIE as they have always considered the gambling operator a key partner. Mr. Vonasek also noted that the latest agreement speaks volumes about the quality and flexibility of NYX Gaming’s platform as the company is executing its strategy in the US, expecting future digital gaming expansion in the country beyond New Jersey, Nevada, and Delaware, the only three state where iGaming is currently legal.
CIE Senior Vice President and Chief Information Officer Marco Ceccarelli said that they are excited to have CaesarsCasino supported by NYX Gaming’s solution as both the Open Platform System and the games it features will most certainly serve as catalysts for the future growth of the online casino in New Jersey.
The CaesarsCasino is among the online gaming brands owned and operated by CIE. The operator also manages the HarrahsCasino, World Series of Poker, BingoBlitz, and a number of other brands.
